Machinery & equipment
Importing world-class brands to break the local technology gap — equipment of the exact size and capacity, at the lowest operating cost per hour.
Grupo ConstruMarket · Since 1991
About us
Over three decades turning construction bottlenecks into integral, high-engineering solutions — machinery, architecture and furniture, with real backing across Central America.
The origin · 1991
From a house on calle Lorena to the whole region
ConstruMarket was born in 1991, modestly, in a house on calle Lorena in San Salvador, El Salvador. Its founder, engineer Roberto Simán, had built deep experience as a contractor — and with it, a long list of frustrations: supply shortages, technological lag and serious logistics bottlenecks.
Rather than settle, he chose to turn those market inefficiencies into an opportunity. He challenged the drive and leadership of his children to build a business model able to solve the sector's structural problems at the root.
Turning construction problems into solutions — that has been, from day one, the group's reason to exist.
The founding model
The three pillars
To withstand the isthmus' volatility, devaluations and cyclical crises, the group was born diversified: three divisions under one foundation of financial strength, where the strength of one backs the whole corporation.
Architectural coverings
Bringing to Central America the finishes already specified in Asia, Europe and the US — unlocking the creative potential of the region's architects.
Institutional furniture
Furnishing corporate and commercial spaces with ergonomic furniture, keeping critical inventory in-country to avoid last-minute import delays.
Today that model has evolved into six business units: heavy machinery, light machinery, after-sales, rental (Renta Centro), architectural coverings and furniture.
Brands we represent
The world's leading brands
Our story on video
Proudly ConstruMarket
Three decades of history, industrial infrastructure, brands and machinery — told by the corporation itself.
More from the channel
ConstruMarket on video
Milestones, tours and backing — from our YouTube channel. Tap to play.
35 years in the region Discover ConstruMarket Leaders in innovation Sustainable solar energy Central American Games 2023
Shorts
Channel Shorts
Moments, team and culture in short clips. Swipe and tap to play.
Our purpose
What drives us
A leading corporation in Central America with over 30 years of experience, specialized in construction machinery, industrial equipment, architectural solutions and furniture.
01 — Mission
Provide integral equipment and service solutions that maximize our clients' productivity — through specialized advisory, technological innovation and excellent technical support, committed to keeping their operations always running.
02 — Vision
To be the leading organization that sets the pace in the region — recognized as the benchmark for integral, innovative, high-value solutions, standing out for executive excellence and financial strength.
03 — Values
The philosophy that holds us up
Passion for the client
A proactive attitude and innovative spirit to care for every detail.
Quality in everything
Doing things right the first time, with the right responsibility and know-how.
Business ethics
Acting firmly under moral principles.
Respect for human dignity
Dignified, equitable treatment for everyone.
Teamwork
Full integration to reach our common goals.
Optimization & awareness
Always seeking the best way to operate and optimize resources.
Grupo ConstruMarket · Central America
Machinery is bought where the backing is.
Parts in stock, certified workshops and a team that answers — in your country, in your language, after the sale.
Governance
Non-negotiable principles
Since that first board meeting in San Salvador, the group's culture has been governed by the directives the founding family inherited from its forebears.
Zero tolerance for corruption
At every level and in every transaction of the company.
Ethics & transparency
In every relationship with suppliers, competitors and clients.
Christian values
Integrated as the foundation of our team's human development.
How we work
From your message to the jobsite
Tell us what you need
Form, WhatsApp or a call — with the datasheet at hand.
Your country answers
The local team quotes with real stock and delivery — usually the same business day.
Backing after the sale
Genuine parts, certified workshops and scheduled maintenance.
Our history
Three decades, one promise
From a local machinery supplier to the regional corporation backing your projects in four countries.
- 1991
ConstruMarket is born
In a house on calle Lorena, San Salvador, engineer Roberto Simán founds ConstruMarket. After suffering supply shortages and logistics bottlenecks as a builder, he turns those inefficiencies into a company built to solve them at the root.
- El modelo
The three pillars
To withstand the volatility of the isthmus' economies, the group is born diversified: machinery & equipment, architectural coverings and institutional furniture — three divisions under one foundation of financial strength.
- 1997
Guatemala
After six years of growth, ConstruMarket crosses its first border into Guatemala to serve large-scale infrastructure projects.
- 1998
Nicaragua
Just a year later, the group opens offices and warehouses in Nicaragua, sustaining its regional growth momentum.
- +25 años
Renta Centro is born
As the sector began valuing the use of the asset over its ownership, Renta Centro is born: the group's asset-light model, with 25+ years of operating-lease for heavy and light machinery.
- 2011
Panama
The group expands south with the formal opening of ConstruMarket Panamá. Honduras is served directly and centrally from El Salvador.
- 2021–2022
ConstruMarket Store
Digital transformation accelerates: e-commerce, unified CRM and 100% regional coverage. In 2022 the first ConstruMarket Store retail prototype opens, bringing the brand closer to tradespeople and end customers.
- 2025
Douglas Equipment · Miami
The group takes its first step beyond Central America with the acquisition of Douglas Equipment Company in Miami, Florida (USA) — its US platform for casters, material handling and international sourcing.
- Hoy
Six units, one corporation
Over 30 years and six business units — heavy and light machinery, after-sales, rental, architectural coverings and furniture — across El Salvador, Guatemala, Nicaragua, Panama and Honduras, plus Douglas Equipment in Miami.
Group ecosystem
One group, several doors
The group's specialized sites and stores — interconnected, never mixed.
SIMAQ
SIMAQ equipment: full catalog, distributors and support.
LuxaLine
LuxaLine architectural finishes and furniture.
RentaCentro
Light and heavy machinery rental by project.
ConstruMarket Store
El Salvador online store: buy equipment and tires directly.
Douglas Equipment 🇺🇸
Casters and material handling — the group's company in Miami, Florida.
Triple-impact vision
What we set out to do
Our people
Holistic development for every team member.
The communities
Social investment and support where we operate.
Regional leadership
High value-added solutions and financial strength.